The latest promotional video of Laguindingan International Airport delivers a compelling narrative—an airport that connects people not only to destinations, but to purpose. It speaks of passion, dreams, family, love, work, and adventure across Northern Mindanao. It is, in many ways, a celebration of movement and meaning.

But amid the sweeping visuals and inspiring message, one question has quietly surfaced among viewers:

Where is Misamis Oriental in this story?

For a province that hosts the region’s primary gateway, its limited presence in the visual narrative feels like a missed opportunity. This is not about fault-finding, but about reflection—an honest look at how destinations are positioned and remembered.

When Northern Mindanao is mentioned, familiar names immediately come to mind: Cagayan de Oro for adventure, Bukidnon for its cool highlands, Iligan for its waterfalls, and Camiguin for its island charm. These destinations have established strong identities through consistent and strategic storytelling.

Meanwhile, Misamis Oriental—despite its rich natural and cultural assets—often remains less visible in the broader conversation.

A Province Rich in Potential

This is not due to a lack of destinations. On the contrary, Misamis Oriental offers a diverse range of experiences—from the coastal forest trails and rich marine biodiversity of the Initao-Libertad Protected Landscape and Seascape, to the calm and inviting shores of Mantangale Alibuag Dive Resort, and the spiritual significance paired with panoramic views at the Divine Mercy Shrine. Beyond these well-known spots are waterfalls tucked within municipalities, river systems ideal for eco-tourism, and communities rich in culture and heritage. With 23 municipalities and 2 component cities, the province holds a wide array of stories waiting to be told.

The Challenge of Visibility

The question, then, is not whether Misamis Oriental has something to offer—it clearly does.

The challenge lies in how these stories are told, and how often they are seen.

Many local government units actively promote their own attractions, but these efforts often exist in isolation. Without a strong, unified provincial narrative, the impact becomes fragmented. In a competitive tourism landscape, visibility is shaped not only by assets, but by consistency, coordination, and clarity of message.

It is also important to recognize that Misamis Oriental has made efforts to promote its tourism destinations. Various municipalities and local offices have initiated campaigns, events, and features to showcase what the province has to offer. However, these efforts, while commendable, may not yet match the level of consistency and intensity needed to significantly elevate the province’s visibility. In today’s highly competitive tourism landscape, promotion requires not only presence but sustained, coordinated, and strategic storytelling. Strengthening this approach at the provincial level could help unify these individual efforts into a more impactful and recognizable identity for Misamis Oriental.

Learning from What Works

A useful comparison can be drawn from Camiguin. Over the years, its provincial government and tourism office have maintained a cohesive branding strategy—consistently highlighting the island’s identity across platforms and campaigns. This unified approach has helped elevate its profile both nationally and internationally, earning recognition such as inclusion in The New York Times 52 Places to Go in 2026.

The takeaway is not to compare, but to understand what effective, sustained promotion can achieve.

A Moment for Realignment

The Laguindingan airport video may not have intended to spotlight every destination equally. Yet the public response reveals something important: people are paying attention, and they are looking for representation.

This moment can serve as a meaningful opportunity for Misamis Oriental to reassess its tourism direction—not as a reaction, but as a step toward long-term growth.

A more unified provincial campaign, stronger collaboration among municipalities, and consistent storytelling can help bring its destinations into clearer focus—not just for visitors, but for the region itself.

Moving Forward

Misamis Oriental is not lacking in beauty, culture, or experience. What it needs is a stronger presence in the narratives that define Northern Mindanao.

Because in tourism, being part of the map is not enough.

You have to be part of the story. 

Zamboanga City, Philippines, March 19, 2026 – For many Filipinos, halal goes beyond religious observance. It reflects values of care, responsibility, and trust -- principles that increasingly guide everyday food choices. In culturally diverse cities like Zamboanga, halal-certified products are valued not only by Muslim families, but also by non-Muslim consumers who regard the certification with quality, safety, and transparency.

In light of the growing appeal for halal standards, AceKid Activegro and Optigrow, a children’s nutrition brand under the FEIHE Group, has introduced its Halal-certified AceKid Activegro and Optigrow milk formulas in Zamboanga for children three years and above. The launch expands access to children’s nutrition products that meet strict halal requirements while delivering fresh milk-based nutrition.

"FEIHE's mission is to ensure that every child can enjoy fresh, natural, and safe nutrition," said Leo Wang, General Manager, FEIHE Philippines Company. "With our Halal-certified AceKid Activegro and Optigrow, we want to give families in Zamboanga a choice they can trust, with products that respect their lifestyle and beliefs while providing high-quality nutrition children need to help support growth, helping make feeding experience worry-free."

Halal: Standard of Quality and Assurance

Halal certification follows rigorous standards that apply across the entire production process: from ingredient sourcing and manufacturing to handling and distribution. Products must be free from harmful ingredients, produced in clean and controlled environments, and supported by full traceability.

Because of these standards, halal certification has increasingly resonated beyond faith-based communities, particularly among parents seeking clean-label and responsibly produced food for their children. AceKid Activegro and Optigrow have received halal certification recognized in the Philippines, ensuring compliance with these requirements from source to finished product.

Freshness and Preserved Natural Nutrients at the Core of AceKid Activegro and Optigrow

FEIHE's commitment to halal compliance is rooted in freshness, beginning with its Fresh Milk Formula made from carefully selected raw milk sourced from the “Golden Milk Source” region at 47° North latitude. Representing only about 0.1 percent of the world’s black soil, the region offers ideal natural conditions for high-quality milk production, including a clean environment near the protected Zhalong Wetland with a mineral-rich black soil. FEIHE operates 11 self-owned pastures and 13 intelligent factories in the area, where dairy cows are raised on scientifically formulated feed, producing milk with quality indicators that exceed EU standards, supporting halal requirements for purity at the source.

To preserve freshness, AceKid Activegro and Optigrow uses FEIHE’s proprietary one step freshness process, guided by a “two-hour milk processing” that brings milk from cow to can with minimal human handling. Fresh milk is rapidly cooled after milking and transported through a sealed cold-chain system to the factory, where it is powdered in a single step without repeated heat treatment. This process helps retain the milk’s natural nutrients and flavor while maintaining strict hygiene, continuous monitoring, and international halal cleanliness standards throughout production.

AceKid Activegro and Optigrow contain no added sucrose, maltodextrin or high fructose corn syrup and are produced under clean, controlled conditions that meet halal certification requirements. All ingredients are fully traceable and halal-compliant, giving families added confidence in the product’s safety, and quality.

With their availability in Zamboanga, AceKid Activegro and Optigrow provide families with nutrition options that align with both lifestyle values and everyday nutritional needs.

AceKid Activegro and Optigrow are available in selected retail stores across Visayas and Mindanao, and online via TikTok Shop, Lazada and Shopee.

AceKid Activegro and Optigrow are intended for children aged 3 years and above.

To be consumed as part of a balanced diet and healthy lifestyle.

ASC Ref No. F0182N030626A

Every year during Holy Week, Camiguin Island transforms into a soulful destination through its Panaad—a deeply spiritual Lenten tradition. Pilgrims and tourists climb the old volcano’s Stations of the Cross, reflecting and praying as they ascend. It’s both a physical and spiritual journey that draws thousands seeking meaning, healing, and peace.

But beyond the solemn observance, Camiguin offers something equally powerful—a full island experience packed with nature, culture, and food. And if you’re like most travelers who don’t have the luxury of a long vacation, here’s proof that you can explore the island in just one whole day—yes, it’s tight, but definitely worth it.

Where We Stayed

We stayed at Villa Paraiso Resort & Apartelle, located right in Mambajao Proper. It’s one of those places that balances comfort and accessibility—perfect if you’re squeezing everything into a short trip. From standard rooms to villa-type accommodations, it’s ideal for both groups and solo travelers.

We arrived the night before around 5–6 PM and checked in right away. If you're planning a similar trip, make sure to catch the last ferry from Balingoan to Benoni at 4:30 PM. You can travel via:

• Bus from Cagayan de Oro to Balingoan
• Van from Gaisano Terminal straight to Camiguin (highly recommended for convenience)

Mantigue Island (7:00 AM)

Your day starts with a boat ride to Mantigue Island often described as a “mini paradise within a paradise.” Surrounded by a protected marine sanctuary, it offers some of the clearest waters you’ll see in Mindanao. As soon as you arrive, you’ll immediately notice the calmness—no loud crowds, just the sound of waves and rustling forest trees.

The island is small enough to explore on foot, they even have a forest boardwalk making it perfect for a quick but fulfilling island forest exploration. Snorkeling here is effortless—you don’t even need to go far from the shore to see vibrant marine life. Schools of fish, corals, and even occasional sea creatures make this a dream spot for underwater lovers.

It’s the perfect way to start your day—peaceful, refreshing, and visually stunning.

What to expect:

• Crystal-clear waters with abundant marine life
• Fine white sand shoreline lined with coconut trees
• A peaceful, uncrowded island vibe (especially early morning)

What to do:

• Snorkel right off the shore—no need to go far
• Walk around the island or explore the island forest via boardwalk (you can circle it in under 30 minutes)
• Relax and soak in the island atmosphere

Tip: Go early to avoid crowds and strong sun. Bring snorkeling gear if you have one.

Mambajao Pasalubong Center (9:00 AM)

After your island escape, it’s time for a quick cultural stop.

The Mambajao Pasalubong Center is where you get a taste—literally—of Camiguin’s local flavors. This place is filled with delicacies that represent the island’s identity, with original pastil being the star of the show. These soft buns filled with sweet flavors like yema is a must-try.

Beyond food, you’ll also find handcrafted souvenirs that reflect local artistry. It’s a quick stop, but it gives you a deeper connection to the island’s culture.

Think of it as a small but meaningful pause before diving back into nature.

What to expect:

• Rows of local delicacies and souvenir items
• Famous Camiguin pastil (soft buns with sweet fillings)
• Handmade crafts and keepsakes

What to do:

• Buy pasalubong early so you don’t rush later
• Try different pastil flavors

Tip: Don’t overbuy yet—save space for later purchases.

Katibawasan Falls (10:00 AM)

Next, you visit one of Camiguin’s most iconic natural attractions—Katibawasan Falls.

Standing at around 70 meters high, this waterfall is both powerful and calming at the same time. As you approach, you’ll feel the temperature drop, thanks to the cool mist coming from the falls. The surrounding forest adds to the experience, creating a refreshing escape from the heat.

The pool at the base is inviting, especially after a busy morning. While the water is cold, it’s incredibly rejuvenating—almost like nature’s own reset button.

This stop is not just about sightseeing—it’s about feeling the environment.

What to expect:

• A tall, dramatic waterfall surrounded by dense greenery
• Cool mist and refreshing air as you approach
• A natural pool perfect for swimming

What to do:

• Take photos from the viewing area
• Swim if you’re up for a cold dip
• Enjoy the peaceful forest atmosphere

Tip: The water is cold—perfect for cooling down, but brace yourself!

Lunch at La Dolce Vita (12:00 NN)

By midday, you’ll need a break—and La Dolce Vita Camiguin delivers exactly that.

It’s quite surprising to find authentic Italian cuisine in a small island province, but this place has built a reputation for doing it right. From wood-fired pizzas to freshly made pasta, every dish feels thoughtfully prepared.

The ambiance is relaxed and cozy, making it the perfect place to slow down and recharge. After a fast-paced morning, this stop gives you a chance to sit, enjoy good food, and regain energy for the rest of the day.

What to expect:

• Authentic Italian dishes on a tropical island
• Cozy, laid-back ambiance
• Friendly service

Must-try:

• Wood-fired pizza
• Fresh pasta dishes
• Gelato or dessert to cap your meal

Tip: This is a good place to slow down a bit before continuing your fast-paced itinerary.

Sunken Cemetery (2:00 PM)

 

The Sunken Cemetery is one of the most unique and symbolic landmarks in Camiguin.

Formed after a volcanic eruption in the 1870s, this site marks a cemetery that was submerged because of the volcanic eruption. Today, a large cross stands offshore as a reminder of that history.

There’s something quietly powerful about this place. It’s not just scenic—it’s emotional. The stillness of the water combined with its history gives it a reflective atmosphere, especially during Holy Week.

You can take photos from the shore or ride a small boat to get closer. Some even snorkel to see what remains beneath.

What to expect:

• A large cross standing offshore marking the submerged cemetery
• Calm waters and a hauntingly beautiful setting
• Boats available if you want to get closer

What to do:

• Take iconic photos with the cross
• Ride a small boat to the actual site
• Snorkel to see remnants underwater (optional)

Tip: Visit during golden hour if possible—but even mid-day, it’s still impressive.

Pangiawan Coastal Road (3:00 PM)

This stop is your breather—a moment to just enjoy the journey.

Pangiawan Coastal Road offers uninterrupted views of the sea, coconut trees along the roadside, and open sky. It’s the kind of place where you don’t need to do much—just stop, take photos, and appreciate the scenery.

For content creators, this is a goldmine. The natural lighting, coconut trees and ocean backdrop, and quiet surroundings make it perfect for reels, vlogs, or even just personal memories.

What to expect:

• Open coastal views with the ocean stretching endlessly
• Quiet roads perfect for a relaxing drive
• Natural beach scenery with coconut along the roadsides.

What to do:

• Stop for quick photos or drone shots
• Enjoy the breeze and calm surroundings

Tip: This is a great content spot if you’re into travel reels or vlogs.

Sto. Niño Cold Spring (3:30 PM)

After the heat of the afternoon, Sto. Niño Cold Spring is exactly what you need.

The water here is naturally cold and incredibly clear, surrounded by trees that provide shade and a relaxing atmosphere. It’s one of the most refreshing stops on the island.

Unlike waterfalls, this is more laid-back—no rushing, no climbing. Just sit, soak, and relax.

What to expect:

• Naturally cold, crystal-clear spring water
• Shaded pools surrounded by trees
• A relaxing, family-friendly atmosphere

What to do:

• Swim and relax
• Sit by the edges and enjoy the cool water

Tip: Stay at least 30 minutes—this is your recharge point.

Soda Water Pool (4:30 PM)

This is one of Camiguin’s most unique attractions—Soda Water Pool.

Unlike typical springs, the water here has a slight natural carbonation, giving it a subtle “soda-like” sensation. It’s not something you’ll find everywhere, which makes it worth a quick stop.

It’s not a long stay kind of place, but it adds a fun and interesting twist to your itinerary.

What to expect:

• Slight bubbling sensation in the water
• A small but interesting attraction
• Quick stop experience

What to do:

• Dip your feet or take a quick swim
• Experience the “soda-like” water

Tip: This is more of a short stop but if you like the soda water, you can still enjoy it longer, they have cottages and tables for picnic.

Tuasan Falls (5:00 PM)

Tuasan Falls offers a different kind of beauty.

Unlike Katibawasan, which is tall and dramatic, Tuasan is wide and powerful. It’s also very accessible—you don’t need to hike far, making it perfect for tight schedules.

The pool below has a deep blue color that looks even more stunning during late afternoon. It’s a great spot for photos and a quick dip if you still have energy.

What to expect:

• Easy access—just a short walk from the road
• Deep blue pool at the base

What to do:

• Take photos from multiple angles
• Swim if time allows

Tip: Lighting here is great in the late afternoon.

New Zealand of Camiguin (Granelandia Echoes of the Ridge) (5:30 PM)

Locally known as Granelandia Echoes of the Ridge, this spot earned the nickname “New Zealand of Camiguin” because of its rolling green hills and peaceful countryside vibe.

This is where you slow down again.

The wide-open landscape, combined with the golden hour light, creates a cinematic feel. It’s one of the best places to just pause and take everything in.

What to expect:

• Rolling green hills and grazing animals
• A peaceful, countryside feel
• Expansive views of Grassy mountain sceneries

What to do:

• Take cinematic photos or drone shots
• Pause and enjoy the quiet scenery

Tip: Golden hour here is magical—don’t rush this stop.

Utopia Café (6:00 PM)

As the sun begins to set, Utopia Cafe becomes the perfect ending spot.

With its elevated view, you get a front-row seat to one of Camiguin’s best sunsets. Pair that with a cup of coffee, and you have a moment that feels calm and rewarding after a long day.

What to expect:

• Elevated views perfect for sunset watching
• Cozy ambiance and relaxing vibe
• Good coffee and light bites

What to do:

• Watch the sunset
• Sip coffee and reflect on the day

Tip: This is one of the best sunset spots on the island.

Nokus Paluto (7:00 PM)

End your day with a satisfying seafood feast at Nokus Paluto.

This is where you experience simple, local dining at its best. You choose your seafood, and they cook it the way you want—fresh, flavorful, and affordable.

It’s the perfect way to wrap up a day filled with adventure.

What to expect:

• Fresh seafood (squid) cooked upon order
• Local, no-frills dining experience
• Affordable prices

What to do:

• Choose your seafood and how it’s cooked
• Try grilled squid or adobong pusit

Tip: Go hungry—servings are generous.

Back to Villa Paraiso Resort & Apartelle (9:00 PM)

After a packed day, you’ll appreciate a comfortable place to rest. Expect to feel both exhausted and fulfilled—it’s a full day, but every stop adds a unique layer to your Camiguin experience.

If there’s one takeaway from this itinerary—it’s that Camiguin isn’t just a destination, it’s a collection of contrasts: peaceful yet adventurous, spiritual yet scenic.

And even in just one day, you’ll feel why people keep coming back.