Cagayan de Oro Today

Monday, October 14, 2024

Gen Z Media Consumption: Prioritizing Digital Platforms for Effective Brand Engagement

CDOToday Admin Lifestyle , Press Release

A recent study conducted by Comm&Sense has revealed critical insights for brands looking to connect with Gen Z. The findings highlight the digital-first approach favored by this generation, emphasizing the need for brands to prioritize online platforms—specifically Facebook for video content, Spotify for audio, and blogs for reading. As traditional media continues to lose its grip, brands must rethink their strategies to stay relevant in this fast-evolving landscape.

The Study: Gen Z’s Media Preferences

Comm&Sense's research titled "Common Ground: Pinoy Voices in New Media" surveyed 400 Filipinos aged 27 to 58 across the country, providing insights into how Gen Z prefers to consume content. The study uncovered a clear shift away from traditional media in favor of digital platforms.

1. Watching: Facebook is King
According to the study, Facebook reigns as the most popular platform for video content, with a staggering 87.5% of Filipino Gen Z respondents citing it as their top choice. YouTube follows closely with 81%, while TikTok and Instagram come in at 69% and 41%, respectively.

Interestingly, traditional media like free TV, cable TV, and paid streaming services (Netflix, iWantTFC, Disney+, Amazon Prime) lag significantly behind, underscoring the dominance of social media in content consumption.

2. Listening: Spotify Leads the Way
In terms of audio content, Spotify emerged as the clear favorite with 33% of respondents choosing it as their go-to platform. FM radio (21%), YouTube Music (20%), and AM radio (12%) trailed behind. Physical formats like cassettes, vinyl, and CDs, along with podcasts, captured limited attention, revealing Gen Z’s preference for digital audio consumption over traditional forms.

3. Reading: Blogs on the Rise
When it comes to reading habits, online blogs led the charge, with 22% of respondents engaging with this content, compared to 19% who read physical books and 17% who opt for ebooks. Online news platforms also surpassed printed newspapers, with 17% consuming online news versus only 10% for print.

This shift marks a growing trend where Gen Z prefers digital content due to its accessibility, ease of use, and connection to the online world.

Key Takeaways for Brands

These findings offer a roadmap for brands aiming to engage with Gen Z. Comm&Sense Managing Director Charlotte F. Reyes emphasized how these insights validate the agency’s early transition to digital platforms in 2014.

“Our study reaffirms that Gen Z is leading the charge in redefining media consumption, favoring digital platforms that offer immediate, personalized, and relatable content. By understanding their preferences for platforms like Facebook, Spotify, and online blogs, brands can effectively engage with this generation in a space where they feel most connected,” said Reyes.

Dr. Fernando Paragas, a professor from UP Diliman and lead researcher, highlighted the implications of this digital shift:

"This tech-savvy generation has embraced online content as their primary source of entertainment and information, presenting a challenge for traditional media to adapt and remain relevant in their increasingly digital landscape."

Adapting to a Digital-First Approach

For brands, this study is a wake-up call to prioritize online media channels in their strategies. Gen Z’s inclination towards platforms like Facebook, Spotify, and online blogs showcases their desire for fast, relatable, and customizable content. As traditional media struggles to keep up, brands that embrace these digital platforms will be better equipped to capture the attention of this selective generation.

In this new age of content consumption, staying relevant means meeting Gen Z where they are: online.

Trusted Superfood for All Ages: The Power of Genesis Organic Spirulina

CDOToday Admin Food & Drinks , Health

The immune system and the body as a whole require a constant flow of nutrients to function optimally. From fighting off diseases to maintaining long-term wellness, proper nutrition plays a vital role in all stages of life. Establishing healthy dietary habits early on is one of the most effective ways to protect against malnutrition, as well as reducing the risk of noncommunicable diseases like diabetes, heart disease, stroke, and cancer.

While a balanced diet is essential, it is not always easy to get all the necessary nutrients from food alone. This is where dietary supplements can fill the gaps, ensuring that the body gets what it needs for sustained health. One such trusted supplement is Genesis Organic Spirulina (Arthrospira Platensis), a blue-green algae that is a superfood for people of all ages. This article will explore why Genesis Organic Spirulina is an exceptional source of nutrition and why it should be part of your daily routine.

What is Genesis Organic Spirulina?

Genesis Organic Spirulina is a type of blue-green algae that thrives in water with high alkaline levels. Known scientifically as Arthrospira Platensis, this superfood has been used for centuries due to its remarkable nutritional profile. It contains an extensive range of vitamins, macrominerals, trace minerals, essential fatty acids, and phytonutrients, all of which are critical for supporting overall health and wellness.

This spirulina is often referred to as the most nutrient-dense food on the planet. Whether in tablet or powder form, Genesis Organic Spirulina is packed with essential compounds that can help you maintain optimum health. From boosting energy levels to supporting heart health, the benefits of this algae are far-reaching.

The Nutritional Power of Spirulina

What sets Genesis Organic Spirulina apart from other supplements is its impressive range of nutrients, including:

Vitamins: Packed with B-vitamins, vitamin K, and vitamin E, spirulina supports numerous bodily functions.
Protein: Spirulina is composed of 60-70% protein, making it an excellent source of plant-based protein, especially for vegetarians and vegans.
Essential Fatty Acids: These are crucial for brain function, heart health, and reducing inflammation in the body.
Gamma-linolenic acid (GLA): A unique fatty acid that helps regulate the immune system and fight inflammation.
Chlorophyll: Known for its detoxifying properties, chlorophyll helps cleanse the body by removing toxins.
Phycocyanin: This antioxidant and anti-inflammatory compound is unique to blue-green algae and plays a role in protecting cells from damage.

Key Health Benefits of Genesis Organic Spirulina

1. Sustained Energy Levels

If you often feel tired or run down, incorporating Genesis Organic Spirulina into your diet may help. The high protein content, along with essential vitamins and minerals, provides the body with sustained energy. Spirulina helps improve overall metabolism, ensuring that energy is produced more efficiently.

2. Year-Round Immune Support

Spirulina is rich in antioxidants, including phycocyanin, which helps neutralize harmful free radicals that can weaken the immune system. The algae's unique blend of nutrients helps to strengthen your body's natural defenses, making it easier to fight off viral infections and other illnesses.

3. Detoxification and Natural Cleansing

Our modern lifestyle exposes us to various toxins, from polluted air to processed foods. Chlorophyll, one of the key components of spirulina, has potent detoxifying properties. Regular intake of Genesis Organic Spirulina supports natural cleansing processes, helping the liver and kidneys eliminate harmful toxins from the body.

4. Improved Resistance to Viral Infections

Thanks to its ability to boost the immune system, spirulina has been shown to help the body resist common viral infections like the flu. Spirulina’s antiviral properties are largely attributed to its phycocyanin content, which has been studied for its role in inhibiting viral replication.

5. Antioxidant and Anti-inflammatory Benefits

Spirulina is an antioxidant powerhouse, containing compounds like phycocyanin and beta-carotene. These help reduce oxidative stress, a key factor in premature aging and chronic diseases. Moreover, spirulina’s anti-inflammatory properties make it a useful tool in reducing inflammation associated with arthritis, heart disease, and other inflammatory conditions.

6. An Essential Iron Source

Iron deficiency is one of the most common nutrient deficiencies globally, and spirulina can help address this. One gram of spirulina contains about 28.5% of the daily recommended iron intake, making it a great option for people who struggle to meet their iron needs, particularly vegetarians and vegans.

7. Brain Cell Support

Cognitive decline is a concern for many as they age, but spirulina may help keep your brain in top shape. The omega-3 and omega-6 fatty acids found in spirulina are essential for brain health, supporting cell membrane integrity and promoting healthy brain function.

8. Liver and Kidney Support

Given spirulina’s detoxifying properties, it naturally supports liver and kidney health. By aiding in the removal of toxins from the bloodstream, spirulina helps these critical organs function more efficiently and stay healthy.

9. Cardiovascular Health Maintenance

Spirulina has been shown to help lower bad cholesterol (LDL) levels while increasing good cholesterol (HDL). This balance is crucial in maintaining a healthy heart and preventing cardiovascular diseases like heart attack and stroke. Additionally, spirulina’s anti-inflammatory properties help protect against arterial damage, keeping your heart and blood vessels functioning well.

10. Slowing Down the Aging Process

Aging is inevitable, but spirulina can help slow down the biological process by protecting cells from damage. Its high antioxidant content helps prevent oxidative stress, one of the main contributors to premature aging. Spirulina’s ability to reduce inflammation also plays a role in supporting healthy aging.

How to Take Genesis Organic Spirulina

Dosage and Flexibility

The recommended dosage for Genesis Organic Spirulina is 5 to 10 tablets daily. The great thing about spirulina is that it can be taken with or without food, depending on your preference. The dosage can also be adjusted to meet individual needs, depending on factors like age, health status, or specific health goals.

Spirulina is available in both tablet and powder form, both of which are equally effective. Many people find it convenient to take the tablets, while others enjoy adding the powder to smoothies or other foods.

Who Can Benefit from Spirulina?

Genesis Organic Spirulina is suitable for people of all ages, from children to seniors. It is particularly beneficial for:

Athletes and active individuals who need sustained energy.
Vegetarians and vegans who need a reliable source of plant-based protein and iron.
People with weakened immune systems who need extra support to fight infections.
Anyone looking to detox their body naturally.

Safety and Precautions

Although Genesis Organic Spirulina is safe for most people, it is always a good idea to consult your healthcare provider before starting any new supplement, especially if you have underlying health conditions or are taking other medications.

Incorporating Genesis Organic Spirulina into your daily routine is one of the best ways to ensure that you are getting the essential nutrients your body needs to function at its best. Whether you are looking to boost your energy levels, support your immune system, or improve your overall health, spirulina is a trusted superfood for people of all ages. Its wide range of health benefits, from detoxification to anti-aging, makes it a must-have addition to any diet.

Make Genesis Organic Spirulina a part of your journey to better health today, and experience the difference that this nutrient-packed algae can make!

For orders: 09776885730 | 09606886296

Achieve 20/20 Vision with LASIK: Borough Lasik Center Opens in Cagayan de Oro City

CDOToday Admin Cagayan de Oro City , Health

If you're tired of dealing with blurry vision, constantly reaching for your glasses, or fumbling with contact lenses every day, you're not alone. Millions of people around the world suffer from vision problems, but thanks to advancements in eye care technology, you don’t have to live with poor eyesight anymore. Laser eye surgery has been a life-changing solution for many, and now, you can experience the wonders of this procedure right here in Cagayan de Oro City!

The latest addition to healthcare in CDO is a game changer—Northern Mindanao’s first-ever LASIK Center. This premier center, located conveniently at the 2nd Level of Ayala Centrio Mall, brings world-class LASIK services directly to Cagayan de Oro, so you no longer have to travel to far-off cities like Cebu or Manila. Say hello to crystal-clear vision and goodbye to glasses!

Introducing Borough Lasik Center in Cagayan de Oro

For the first time ever, Northern Mindanao residents can now access top-notch LASIK services thanks to Borough Lasik Center, which has just opened its doors in Ayala Centrio Mall. This state-of-the-art center provides Z LASIK and CLEAR procedures—some of the most advanced forms of laser eye surgery available today.

These procedures offer a chance to transform your life, giving you the freedom to live without the need for glasses or contact lenses. Plus, with customized treatment plans tailored to each patient’s unique needs, you're sure to receive the best care possible.

What is LASIK Surgery?

LASIK (Laser-Assisted In Situ Keratomileusis) is a cutting-edge laser eye surgery that reshapes the cornea to correct vision problems such as nearsightedness (myopia), farsightedness (hyperopia), astigmatism, and even presbyopia. It's a safe, effective, and minimally invasive procedure that can drastically improve your vision—sometimes to 20/20 or even better!

The procedure involves using advanced laser technology to create a small flap on the cornea, allowing the laser to reshape the underlying tissue. This correction enables light to be properly focused onto the retina, providing sharp and clear vision.

Conditions Treated at Borough Lasik Center

Wondering if you're a candidate for LASIK? Here are some of the common conditions that Borough Lasik Center can help treat:

Nearsightedness (Myopia): Difficulty seeing objects at a distance.
Farsightedness (Hyperopia): Difficulty seeing objects up close.
Astigmatism: Blurred or distorted vision due to irregular curvature of the cornea.
Presbyopia: Age-related condition causing difficulty in reading small print.
Cataracts: Clouding of the eye’s natural lens leading to impaired vision.

Whether you’ve had vision problems for years or are noticing new challenges with age, LASIK might be the perfect solution for you.

Why Choose Borough Lasik Center?

1. Globally Trained and Experienced Doctors

At Borough Lasik Center, your eyes are in the hands of globally trained doctors who are not only highly skilled but also have decades of experience in the field. They’ve helped thousands of patients regain their perfect vision, and now, they're ready to help you, too!

2. State-of-the-Art Technology

LASIK surgery at Borough is performed using the latest advancements in eye care technology, ensuring that each procedure is safe, precise, and efficient. With equipment like the Femto Z8 NEO, the center offers bladeless LASIK, providing the highest level of comfort and precision for patients.

3. Personalized Treatment Plans

Everyone’s eyes are unique, which is why Borough Lasik Center offers customized treatments tailored to your specific vision needs. Whether you're dealing with a common condition like myopia or a more complex issue like thin corneas, their team of experts will design a treatment plan that's perfect for you.

Cutting-Edge Technology for Superior Results

At Borough Lasik Center, the technology used is what sets them apart from other eye care facilities. Let's take a closer look at two of the most prominent technologies they utilize:

1. Z LASIK + with Femto Z8 NEO

The Femto Z8 NEO technology is the first of its kind in the Philippines, offering a bladeless LASIK experience with remarkable precision and comfort.

Fast Recovery: One of the fastest recovery times in laser eye surgery, with patients often seeing clearly within just 2-4 hours after the procedure.
Patient Comfort and Safety: With a gentle procedure and reduced inflammation post-surgery, Z LASIK + ensures that patients experience minimal discomfort.
High Precision: The technology is perfect for those with complex corneal conditions, including thin corneas.
Fewer Side Effects: Z LASIK + significantly reduces the risks of common post-surgery side effects like dry eyes or glare during nighttime driving.

2. Schwind Amaris 75OS for LASIK

If you’re a candidate for traditional LASIK, the Schwind Amaris 75OS is one of the top technologies used worldwide, ensuring excellent results with minimal downtime.

Quick Recovery: While LASIK generally requires more time for healing compared to Z LASIK, patients can expect clear vision within 24-48 hours.
Safe and Comfortable: Although some patients might experience temporary inflammation or dry eyes, LASIK remains a highly safe procedure.
Versatility: This technology is effective for common vision issues like nearsightedness, farsightedness, and astigmatism, although it may not be ideal for patients with thin corneas.

What to Expect During and After the Procedure

If you're considering LASIK at Borough Lasik Center, here's a quick rundown of what to expect before, during, and after the procedure.

Before the Procedure

The team at Borough will conduct a thorough eye examination to determine your eligibility for LASIK. You'll undergo tests to measure the thickness of your corneas, the shape of your eyes, and other factors to ensure the procedure will be both effective and safe.

During the Procedure

The actual LASIK procedure is incredibly quick, often taking less than 30 minutes. You’ll be awake during the surgery, but your eyes will be numbed using special eye drops to prevent discomfort.

After the Procedure

Most patients notice improved vision almost immediately, though some may experience mild irritation or temporary dry eyes. The recovery time for Z LASIK is typically just a few hours, while traditional LASIK may take 24-48 hours. Your doctor will provide you with a set of instructions to follow during your recovery period, ensuring you achieve the best results possible.

LASIK vs. Traditional Vision Correction

You might be wondering, "Why should I get LASIK when I can just wear glasses or contact lenses?" While glasses and contacts are effective, they don’t offer the freedom and convenience that LASIK does. Here are a few reasons why LASIK is a superior option:

Permanent Vision Correction: Unlike glasses or contacts, LASIK offers a long-term solution for your vision problems.
Improved Quality of Life: Whether it’s swimming, playing sports, or just waking up and being able to see clearly, LASIK can significantly improve your day-to-day life.
Cost-Effective in the Long Run: While LASIK may seem like a big investment upfront, it can save you money in the long term by eliminating the need for frequent eye check-ups, new glasses, and contacts.

The Future Looks Bright with LASIK

With the opening of Borough Lasik Center in Cagayan de Oro, a new world of possibilities has emerged for locals dealing with vision problems. Whether you're nearsighted, farsighted, or struggling with astigmatism, LASIK offers a safe, effective, and life-changing solution that can give you the gift of clear vision.

Why wait? Schedule your consultation today and take the first step toward a brighter, clearer future. After all, your eyes deserve nothing but the best!

Say goodbye to glasses and contact lenses for good! With the Borough Lasik Center now open in Cagayan de Oro, you can access world-class eye care without the need to travel far. From advanced technology to personalized treatments, Borough is committed to helping you achieve 20/20 vision or better. So, whether you're tired of blurry vision or just want the freedom of life without glasses, LASIK could be the perfect solution. Take charge of your vision today, and embrace a future with clearer sight!

CDO BLOG CON 2024 and Content Creators Choice Awards was a Success!

CDOToday Admin Cagayan de Oro City , Entertainment

We are overjoyed to share the incredible success of CDO Blog Con 2024 and the Content Creators Choice Awards! Thanks to the immense support, enthusiasm, and passion of everyone involved, the event turned out to be a truly memorable celebration of content creation and collaboration.

In this article, we’ll take you behind the scenes of this successful event, acknowledging everyone who made it possible, and highlighting the importance of community, collaboration, and creativity. Let’s dive into all the exciting details that made CDO Blog Con 2024 a huge hit!

A Milestone for CDO Content Creators

The CDO Blog Con 2024 marked a significant milestone for content creators, bloggers, and digital marketers in Cagayan de Oro. The event brought together an inspiring community of creators and businesses, all driven by a shared passion for digital storytelling and impactful content. From bloggers to vloggers, social media influencers, and even those just starting their journey in content creation, the event was a hub of excitement, learning, and celebration.

But what made this event truly special was the Content Creators Choice Awards, where creators were recognized for their outstanding contributions. With categories that ranged from lifestyle blogging to food vlogging, the awards celebrated diversity and creativity in content.

Why CDO Blog Con 2024 Matters

The impact of content creators cannot be understated, especially in the local landscape. CDO Blog Con 2024 was not just about recognizing talent; it was about empowering creators to use their platforms to promote the local culture, businesses, and tourism of Northern Mindanao. It provided a space for creators to connect, collaborate, and learn from one another. And most importantly, it gave a voice to those passionate about storytelling in the digital age.

A Celebration of Creativity: The Content Creators Choice Awards

One of the most anticipated parts of the event was the Content Creators Choice Awards. This exciting ceremony was the ultimate tribute to the hardworking bloggers and influencers of Cagayan de Oro and Northern Mindanao. Content creators were nominated across several categories, from lifestyle and travel to tech and entertainment, giving a well-rounded view of the region’s creative talent.

Much like how a chef crafts a dish with care, every nominee showcased their content with dedication, and the awards celebrated this artistry.

Key Highlights of the Event

CDO Blog Con 2024 was filled with unforgettable moments, including:

Workshops: Hands-on sessions about content creation, SEO, social media strategies, and video production.
Live Performances: Entertainment from local talents kept the audience energized.
Networking Opportunities: A chance for creators to meet sponsors, local businesses, and fellow bloggers.

It was a jam-packed event full of learning, celebration, and connection, leaving everyone excited for more.

Organizers, Co-Presenters, and Co-Organizers

Without the support of our dedicated organizers and co-presenters, CDO Blog Con 2024 wouldn’t have been possible. We extend a huge thank you to:

Limketkai Center
Department of Tourism - Northern Mindanao Office

These organizations played a crucial role in ensuring the event's smooth execution, logistics, and coordination.

CDO Content Creators Club: The Driving Force

The CDO Content Creators Club deserves special recognition for their hard work and dedication. As the backbone of the event, they showcased the spirit of community and collaboration. Here are some of the amazing members of the club who helped bring the event to life:

Northern Mindanao ETC
Metro CDO PH
Juanderful Kagayan
Cagayan de Oro Today
The Explorer's Channel
TRip ni ToniO
CdOnskie
Laag ta Siszt
Paul Venson
Julius Anthony The Brand Explorer
Bitokbitok University Channel
Master Popi

These creators are shaping the digital landscape of Cagayan de Oro, one post at a time!

Sponsors: Making Dreams Come True

Our sponsors were vital in making this event happen. From hotels to cafes, these local businesses lent their unwavering support. Here’s a breakdown of our Platinum, Gold, Silver, and Bronze sponsors:

Platinum Sponsor:

1A Express Hotel Cagayan de Oro

Gold Sponsors:

Apollo Home Depot - World Class Furniture
Seda Centrio, Cagayan de Oro
Screens & Threads

Silver Sponsors:

Cong. Rufus B. Rodriguez
Power MAC Center
Modesto Café
Chali Beach Resort

Bronze Sponsors:

H Proper Coffee Roasters
Apple Tree Resort & Hotel (ATRH)
SM CDO Downtown
SM City CDO Uptown
Mayor Rolando A. UY
Intalio Flats Primea
MSS Cycle Trading - Motorstar

These partnerships helped us create an unforgettable event and solidified their commitment to supporting the local creative community.

Blogger Partners and Media Partners

The event also received great coverage thanks to our Blogger Partners and Media Partners. We are grateful for their efforts in documenting, promoting, and sharing the highlights of CDO Blog Con 2024:

Jea Chan
Project Lupad
Katawa CDO Doodzkie
Ton Escol
Sunstar CDO
Mindanao Daily News
Brigada News FM
GMA Regional TV

Through their dedication, more people were able to witness the success of the event.

Workshops and Performances: Learning and Fun Combined

One of the main draws of CDO Blog Con 2024 was the workshops that catered to aspiring and experienced content creators alike. From SEO tips and tricks to social media marketing and video production, there was something for everyone. Participants left the workshops with newfound knowledge and actionable strategies for their content.

The performances, meanwhile, kept the atmosphere lively, showcasing the local talent that Cagayan de Oro has to offer.

A Bright Future for CDO's Creative Community

Looking at the success of CDO Blog Con 2024, it’s clear that Cagayan de Oro is becoming a hub for creativity and content creation in Mindanao. The event showcased the vibrant digital community in Northern Mindanao and hinted at the even greater potential that lies ahead.

Gratitude and Recognition: Shout-Out to Contributors

We’d like to take a moment to thank everyone who helped make this event possible. From our speakers to our suppliers, each played a key role in making CDO Blog Con 2024 a success. Special thanks go out to:

Limketkai Luxe Hotel
Le Rouge Salon and Spa
Why Chicken CDO
Harah Coffeescape
Krispy Kreme Philippines
Jollibee
Virtue Luxury Lounge PH

Your contribution made this event an extraordinary experience!

The Impact of Blog Con on Local Businesses and Tourism

Events like CDO Blog Con 2024 don’t just benefit content creators; they also positively impact the local economy and tourism. By bringing together creators and local businesses, we showcased the best of what Cagayan de Oro has to offer, encouraging visitors and locals alike to explore new venues, restaurants, and experiences.

What’s Next for CDO Blog Con?

With the success of this year’s event, plans are already underway for CDO Blog Con 2025. Expect even more workshops, networking opportunities, and perhaps a few surprises. Our goal is to keep growing the community and offering creators a platform to shine.

How to Get Involved in Future Events

Want to be part of the next CDO Blog Con? Whether you’re a blogger, business owner, or simply passionate about digital storytelling, there are plenty of ways to get involved. Stay tuned to our social media channels for updates on how you can participate in our future events.

Looking Forward to More Creativity and Collaboration

As we wrap up CDO Blog Con 2024, we want to extend our heartfelt thanks to everyone who joined us. This event proved that creativity thrives when we come together as a community. We can’t wait to see what the future holds for content creators in Cagayan de Oro and beyond.

Check out more photos at CDO Blog Con FB Page: